Brand Designers Never Say Die

Do more with less—make strategy usable.

A field guide for guiding scrappy clients toward real outcomes without the fluff.

Start here
Positioning

Nail who you’re for, what you solve, and why you win.

Short, sharp, and testable. If a client can’t repeat it, it isn’t working.

Next: Principles
  • Audience → one primary, one secondary.
  • Category → the shelf you sit on.
  • Edge → the unfair advantage.
  • Proof → the receipts.

Principles

Constraints are fuel. Write them down. Use them. Defend them.

Strategy is a map, not a mood. It should change decisions tomorrow.

Jump to exercises
“Find the treasure. Save the town.” — Workshop closing line

Reference Library

Brand principles — examples
Positioning statements — teardown
Packaging decisions under constraints

Exercises

  1. Direction: Desired future state in one paragraph.
  2. Research: Audience realities + competitor truths.
  3. Exploration: Many → few; name the tradeoffs.
  4. Buy-In: Decisions, not vibes. Sign the rules.
  5. Refinement: Tighten language. Kill darlings.
  6. Deployment: Templates, assets, training.

FAQ

Can I switch the theme?

Yes—set data-theme="dark" or change data-accent on <html>.

Can one section be dark?

Yes—use data-variant="dark" on the section.

Ready to put this to work?

Grab the templates and make the next decision easier.

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